
REUTERS/Laure Andrillon Meta's got a lot of moving parts Shares of Meta were trading 0.30 per cent lower at $293.57 per scrip on the Nasdaq 100 index at 11:32 AM ET (eastern standard time).Meta Platforms Chief Executive Mark Zuckerberg leaves federal court after attending the Facebook parent company's defense of its acquisition of virtual reality app developer Within Inc., in San Jose, California, U.S. Share prices of Meta have now climbed more than 137 per cent year-to-date following a pair of better-than-expected earnings reports, according to a report by Forbes.

Twitter has had the opportunity to do this but hasn't nailed it.


"I think there should be a public conversations app with 1 billion people on it. Zuckerberg also noted the challenges that big public social media forums bring. Zuckerberg is widely understood to be taking advantage of Musk's chaotic ownership of Twitter to push out the new product, which Meta hopes will become the go-to communication channel for celebrities, companies and politicians. Its latest move involved limiting the number of tweets users can read per day. Musk bought Twitter for $44 billion last October, but its value has since plummeted amid deep staffing cuts and content moderation controversies that have alienated both users and advertisers. Threads' arrival comes after Zuckerberg and Elon Musk have traded barbs for months, according to reports. Also, it does not yet have a direct messaging function, according to reports. Threads does not have hashtags and keyword search functions, which means users cannot follow real-time events like on Twitter. Posts can be up to 500 characters long and include links, photos and videos up to five minutes long, according to a Meta blog post. Much like Twitter, the app features short text posts that users can like, re-post and reply to, although it does not include any direct message capabilities. "Investors can't help but be a little excited about the prospect that Meta really has a 'Twitter-Killer'," Danni Hewson, head of financial analysis at investment firm AJ Bell told Reuters. This may siphon ad dollars from Twitter at a time when Musk is trying to revive its business. "No doubt there will be bumps in the road, but Threads could provide support to Meta's share price if it turns out to be a success, as its huge number of initial sign ups suggests," Victoria Scholar, head of investment at Interactive Investor told news agency Reuters.Īnalysts have said Threads' ties to Instagram might give it a built-in user base and advertising apparatus. Users can log in using their Instagram credentials and follow the same accounts, potentially making it an easy addition to existing the habits for Instagram users.Īt least four brokerages raised their price target on Meta, whose shares have already more than doubled in value this year, according to reports. Threads offers a built-in audience of more than two billion users (Instagram boasts of more than 2 billion monthly active users), sparing the new platform the challenge of starting from scratch. While Threads launched as a standalone app but was introduced as a clear spin-off of Instagram. Zuckerberg spent the first few hours of the platform's launch replying to new users. Accounts were already active for celebrities such as Jennifer Lopez, Shakira and Hugh Jackman, as well as media outlets including The Washington Post and The Economist.

"10 million sign ups in seven hours," Zuckerberg wrote on his official Threads account on Thursday.
